Your family's private
financial firm.

Seven AI characters manage your money together — running locally on your Mac.

Privacy-first. Your data never leaves your machine.

What your firm actually does.

Not a dashboard. Not a chatbot. A team that handles the financial tasks most families know they should do — but never get around to.

Protect

  • Life insurance gap detection
  • Emergency fund tracking
  • Will, trust & power of attorney readiness
  • Disability coverage review

Organize

  • Transaction categorization & budgets
  • Subscription & recurring charge monitoring
  • Account aggregation across institutions
  • Document vault for financial records

Grow

  • Investment portfolio oversight
  • Market & economic signal monitoring
  • Goal-based savings waterfalls
  • Tax preparation readiness

See it in action.

Your Office Floor — where your team reports in, flags what matters, and waits for your direction.

The Firm
The Firm Mac app — Office Floor view showing Morning Briefing, agent status, and character desks

Meet your team.

Seven specialists who coordinate behind the scenes — each with a clear role, a distinct personality, and a single focus: your family's financial health.

Gianna Ferraro — Chief of Staff Gianna Ferraro focused

Gianna Ferraro

Chief of Staff

"Readiness is a feeling — nothing is about to surprise you."

David Reeves — The Accountant David Reeves focused

David Reeves

The Accountant

"Every dollar tells a story. My job is accuracy."

Priya Chandrasekaran — The Analyst Priya Chandrasekaran focused

Priya Chandrasekaran

The Analyst

"I detect patterns, test them against history, and report."

Tomás Ferreira — The Broker Tomás Ferreira focused

Tomás Ferreira

The Broker

"Discipline beats timing."

Simone Baptiste — The Advisor Simone Baptiste focused

Simone Baptiste

The Advisor

"Every dollar has a job. My waterfall gives each one a purpose."

Grace Yoon — The Correspondent Grace Yoon focused

Grace Yoon

The Correspondent

"Every story starts with a feeling that something shifted."

Niles Ashford — The Partner Niles Ashford focused

Niles Ashford

The Partner

"Families deserve the same infrastructure as institutions."

How it works.

A private firm that runs on your Mac — no cloud, no subscriptions to cancel.

Priya Chandrasekaran, The Analyst, monitoring signals at her desk
01

They watch.

Your team monitors your accounts, tracks your spending, and detects changes in your financial landscape — automatically, every day.

Gianna Ferraro, Chief of Staff, coordinating the team
02

They talk.

When something matters, your agents discuss it with each other — and with you. Plain language, no jargon, no dashboards to decode.

The firm conference room after a strategy session
03

They adapt.

Your firm learns your family's priorities, goals, and risk tolerance. Over time, it becomes more attuned to what you actually need.

Your data never leaves your machine.

The Firm runs a local AI on your Mac. Your financial data, conversations, and documents stay on your hardware — period.

Your Mac
The Firm
7 AI agents
Local LLM
On-device AI
Your Data
Encrypted storage

No server to breach. No cloud to trust. No terms that change.

Currently in private pilot with early families. Built in New York.

A firm you can see.

Every character is illustrated and brought to life with care.

David Reeves, The Accountant
Tomás Ferreira, The Broker
Grace Yoon, The Correspondent
Gianna Ferraro, Chief of Staff
Priya Chandrasekaran, The Analyst

The firm is taking on new clients.

Mac app. Local AI. Free during pilot.

No spam. We'll only email when there's a seat for you.